About Us
Netherfire Entertainment is a global game company focused on creating and publishing innovative social games for players worldwide. Based in Silicon Valley, California, the company was founded by a team of industry leaders who each bring more than twenty years of experience across game development, publishing, and large-scale live operations. This veteran background enables the studio to combine creative vision, technical excellence, and a strong business mindset, resulting in products that perform on a global scale.
The company specializes in building highly engaging social games designed for broad audiences while maintaining long-term player retention. Over the years, members of the founding team have worked across mobile, browser, PC, and console titles, giving Netherfire Entertainment a multi-platform production perspective. Today, the company integrates advanced AI-powered production pipelines and VR innovation labs to push the boundaries of interactive entertainment. AI is used across personalization, content generation, quality assurance, and real-time behavioral tuning, enabling rapid iteration and higher product quality. Meanwhile, the VR team focuses on developing new forms of immersive multiplayer interaction that blend social mechanics with intuitive physical gameplay.
Beyond development, Netherfire Entertainment operates as a global publisher with a robust distribution network. The company maintains partnerships with more than 200 international advertising and user-acquisition channels, including Vungle, AppLovin, Unity Ads, Google, Chartboost, and other leading ad platforms. This extensive ecosystem is supported by the company's own proprietary ad publishing platform, which optimizes bids, targeting, creative performance, and cross-promotion automatically. The platform enables efficient large-scale UA operations and helps partner studios reach high-value audiences across North America, Europe, and emerging markets. Through these combined capabilities, several Netherfire titles and published products have reached #1 on Western mobile download charts, demonstrating the company's strength in both product execution and global growth strategy.
As part of its marketing and community strategy, Netherfire Entertainment leverages social media channels such as Facebook, Reddit, TikTok, Instagram, and other global networks to promote games, gather player insights, and maintain close communication with its audience. These platforms also serve as testing grounds for creative campaigns, feature updates, and community-driven feedback cycles, ensuring each game evolves with strong player involvement.
With a focus on innovation, global distribution, and sustainable long-term operation, Netherfire Entertainment aims to shape the future of social and interactive entertainment. Its commitment to AI-enhanced production, VR experimentation, community-driven design, and data-driven publishing continues to position the company as a leading force in the next generation of global gaming.